Copywriting
Such a Tease
May 22nd, 2005
The "teaser" on the outside of a direct mail envelope ismuch like the subject line of an email. It's only purpose isto get the reader to open the envelope, or the email. Here's an example of more...
How to Profit From Fear and Greed
May 22nd, 2005
Greed and fear may be just a couple of the more unsightlyblemishes on the underbelly of the human psyche. But they'realso two of the greatest all time motivators ever invented.If you want your copy to more...
How To Write Ads That Get Response
May 22nd, 2005
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does more...
2 Ways to Really Connect With Your Customer in Your Copywriting
May 22nd, 2005
Copyright © 2005 by Bruce CarlsonOne of the least talked-about areas in copywriting education isvoice. This is probably because it’s tough to set general rulesfor something that’s so personal to more...
Copywriting: Aida is more than an opera
May 22nd, 2005
Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all more...
Magic Words That Sell and What Words to Avoid
May 22nd, 2005
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolution more...
Top 3 Rules for Writing Effective Copy
May 22nd, 2005
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates peopl more...
Content Generation for the new search engine and searcher
May 22nd, 2005
When i first entered the arena of search engine optimization a few years ago i soon found out that backlinks were they key to sucess and i made the most of backlinks by being a slave to the search en more...
Should You Use Testimonials When You Create A Web Site?
May 22nd, 2005
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they more...
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
May 22nd, 2005
by Karon Thackston © 2005http://www.copywritingcourse.comWhen it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors more...