Copywriting
A Day in the Life of a Freelance Copywriter
May 19th, 2005
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!Don’t get me wrong, it’s a great job, and for some more...
Formulas Copywriters Employ When Creating Web Content
May 19th, 2005
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content more...
3 Keys to Better Online Copywriting
May 19th, 2005
© 2005 by Bruce CarlsonDoing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It more...
Copywriting FAQs
May 18th, 2005
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experience more...
A Copywriter Speaks: Hey, Give Me Back My Pen!
May 18th, 2005
It’s no wonder I have a permanent crick in my neck. I’ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual grou more...
Beyond Fear And Greed: Emotions That Sell
May 2nd, 2005
Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions? Yes, there is. And your marketing would do we more...
Business Writing: When Not To Be Professional
May 2nd, 2005
It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put more...
Review: The Step-by-Step Copywriting Course
May 2nd, 2005
I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learne more...
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
April 28th, 2005
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in w more...
5 Ideas for Writing Effective Sales Letters
April 28th, 2005
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal comm more...