Copywriting
Business Writing: When Not To Be Professional
May 2nd, 2005
It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put more...
Review: The Step-by-Step Copywriting Course
May 2nd, 2005
I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learne more...
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
April 28th, 2005
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in w more...
5 Ideas for Writing Effective Sales Letters
April 28th, 2005
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal comm more...
10 Things to Expect from Your SEO Copywriter
April 20th, 2005
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation more...
Keyword Article Writing: the Key to Your Success!
March 29th, 2005
Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure on the internet. Whether you're a netpreneur marketing a product or a writer seek more...
Power Writing 101: Tips and Tricks to Get You Taken Seriously!
March 29th, 2005
In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within t more...
Can 97% of Netpreneurs be Wrong?
March 26th, 2005
Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits!You don’t know it yet, but in the next 5 minutes you are going to learntwo th more...
Increasing Conversions Through Action-Oriented Copywriting
March 26th, 2005
I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the more...
Banana Republic
March 26th, 2005
Banana RepublicLike a cat I slumber, blissfully unencumbered,Through eighty per cent of my allotted span,Occasionally awoken, when dissent is spoken,And I invent another cunning five year plan,Lately more...