Direct Mail
Postcards Work
January 29th, 2007
What's the fastest, simplest and cheapest way to promote just about any business? The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your more...
Running An Effective Email Marketing Campaign - Getting the Help You Need
January 27th, 2007
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a targeted audience. In its broadest sense, every email sent more...
You Are An Internet User... But Many People Are Not
January 22nd, 2007
Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance more...
The 4 Step-Program for Using Direct Mail to Recruit
January 22nd, 2007
So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects more...
Increase Repeat Business and Referrals with Direct Mail
January 22nd, 2007
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. more...
Direct Mail Postcard Rules
January 22nd, 2007
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that more...
10 Elements Every Direct Mail Piece Should Have
January 18th, 2007
Do not want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help y more...
Specialized Mailing Lists Make All the Difference
January 17th, 2007
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists more...
Rules of Thumb for Marketing to Your Past Customers
January 17th, 2007
Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or more...
Rising Postal Rates? Don’t Cut Down the Direct Mail
January 17th, 2007
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in busines more...