Direct Mail
New customers and where to find them.
July 5th, 2005
My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. more...
Getting into Mailing: What Printers Need to Know
June 28th, 2005
Many printers, frustrated with minimal revenue gains, look to mailing services to drive incremental profits. Adding mailing services can offer synergy with existing printing services, with minimal inv more...
Which of the four B2B offers is right for you?
May 23rd, 2005
In business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. Th more...
How To Write Sales Letters That Deliver
May 22nd, 2005
Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn’t send out a high enough volume to get the replies you were looking for. Or, you more...
Direct Marketing Puts Information In The Buyer’s Hands
May 22nd, 2005
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer more...
Direct Marketing: Overlooked, Underappreciated and Unstoppable
April 28th, 2005
As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent more...
How to benefit by carrying out a responsible email marketing campaign
March 26th, 2005
Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are more...
Direct Mail
March 26th, 2005
Direct MailThe web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make the web a major advertising tool for your sales and market more...
How I Increased My Ezine Readership Overnight!
March 26th, 2005
How I Increased My Ezine Readership Overnight!by Marc HowlettNote: You are welcome to republish this article as longas the resource box is included at the end.We all know how important our opt-in list more...
Make your 2005 Email Marketing Plan Successful – Six useful tips.
March 26th, 2005
Make your 2005 Email Marketing Plan Successful – Six useful tips. by Mike Savaliya, MailMailer Email Marketing is growing more and more every year. Many small E-business owners have already made ma more...