Direct Mail
Why Should You Compare Your Email Campaigns?
March 26th, 2005
Making sure that your email newsletter subscribers are receiving the best of your information is very important. If you are using an optin list from a while then you should know: What grabs most of y more...
How to get prospects to open your direct mail envelopes.
March 26th, 2005
In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling more...
Increase your direct mail response rates with freebies.
March 26th, 2005
Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate.Here’s an example of more...
Selling to Hi-tech Prospects with Direct Mail.
March 26th, 2005
High technology prospects are different. They don't respond like consumers and they don't respond like other businesses. What works with them is often the opposite of what works with consumers. Here's more...
Which of the four B2B offers is right for you?
March 26th, 2005
In business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. Th more...
Eight Common Direct Mail Mistakes.
March 26th, 2005
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the more...
Seven reasons to use direct mail for sales lead generation.
March 26th, 2005
1. PersonalUnlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your more...
How To Obtain A Merchant's Credit Card Account
March 26th, 2005
It's a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option. Some marketers enjoy increases of 10% to 30% in sales when they more...
In B2B direct mail, don’t ask for the order.
March 26th, 2005
Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer.A senior vice-president of information technology doesn't buy a $1.5-milli more...
Direct Mail Marketing Now As Easy As Email
March 26th, 2005
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their more...