Can Catalog Printing Boost the Sales of your Clothes?
by Carla San GasparWhat makes many famous and fashionable boutique stores and clothing lines truly successful? What do they all have in common? Other than to-die-for fashion items, they have picture-rich catalogs. Each catalog combines great fashion merchandise and good photography that leaves you wanting every piece on every page. If you have your own clothing line or if you’re planning to have one, catalog printing may be your key to launching your clothes into superstardom.
You found a great space with reasonable rent and large windows for displays, plus it sits on a strategic location with an ample flow of people. You are confident that your clothing line has great items with a budget-friendly price tag. But you’re surprised that your sales are not doing well. So why are they not selling as well as you’d hoped?
Since your products appeal to the sense of sight, you need plenty of visually stimulating images to allure the sample population you are eyeing. Catalogs are like a compilation of numerous window displays that are handy. They tell what’s hot and what’s not. They show what’s new and leave out what is so last season.
About printed catalogs
Printed catalogs contain every bit of information you want people to see about your products such as pictures, prices and promos. It’s easy to browse though and it’s handy so people can bring it with them anywhere, like the office or even on a subway ride.
It’s a good way for people to learn more about your line and your products. It’s like a magazine, except that the ad spaces (that is, every page) go to only one brand and it’s yours!
Ways to maximize your printed catalogs
If you do choose to go for printed catalogs, here is a quick and short overview of basic must-dos
1. Make it as eye-catching as your clothes and accessories
Using a catalog is like bringing your window display closer to your customers. It is a good avenue to showcase your products, and to give people an idea on how your clothes and accessories can enhance or change their looks.
A regular digital camera, proper lighting and a nice set can give your good designs good publicity. Make sure that every content contributes to the overall appeal of your catalog.
2. New season, new catalog
A change in season means there’s a new collection coming out. Set the trends and get people excited with your fresh ideas. Release a catalog each time you do major changes in your clothing line. That way, you get to announce your new items regularly. You give your customers something to look forward to.
3. Send them out to customers and let business start coming in
For effective distribution, you can approach your local newspaper publisher and slip copies of your catalogs in the newspaper. Or for target-specific circulation, have them directly mailed to your chosen audience.
You can also create a mailing list for your frequent buyers and store visitors, and attach coupons to your catalogs. You get to promote, and at the same time reward customer loyalty.
Good investment in marketing translates to good sales. Catalog printing can help spring your clothing line and store to ranks in the fashion industry.