Ten Corporate Giveaways Made Better with Digital Graphic Printing

by Carla San Gaspar

Corporate giveaways are free items handed out by companies for marketing and promotional purposes. These goodies have text-based and graphic logos imprinted on them. With the advent of digital graphic printing, more and more giveaway ideas are making company names look good.

Digital printing makes possible what regular offset printers can’t do --- print on something that’s not paper. With this technology and available print materials such as iron-ons, you can now print on all sorts of surfaces, even on the smooth and shiny ones. Companies now have more options for giveaways.

There is a wide range of selection; some of them are simply for displaying, while others serve a more noble purpose for every day existence.

• The more functional ones are better promotional materials. Recipients are likely to find themselves thanking a company benefactor one day when they find themselves scrambling to look for things that they don’t normally buy but really need.

• For instance, in the event of a sudden heavy rainfall, they’ve got an umbrella, courtesy of company XYZ. People don’t normally buy umbrellas yet there are plenty of times when it is of utmost importance that they have one at hand.

So if you need to make a good impression, invest on functional corporate giveaways. Here’s a list of ten great corporate giveaway ideas:

1. T-shirts/jackets
Wearables are always a hit. T-shirts and jackets, especially if your company has a nice logo, make a great addition to the wardrobe. Jackets or wind breakers are ideal if the area you are in is rainy or windy. Remember to pick comfortable materials so the receiver will wear them often.

2. Umbrellas
As mentioned, umbrellas make good giveaways since they provide protection for different weather conditions like a scorching hot summer day or a wet stormy day.

3. Car sun shades
It’s a very basic tool that many car owners often forget to purchase. And you can use it to your advantage. Aside from protecting your customer’s car interior from the heat of the sun, you also turn it into an advertising medium in the parking lot.

4. Caps/sun visors
Golfers, baseball players or simply outdoor people, whatever sun-exposed activities your clients love to get into, they’ll know that their heads are protected from the heat.

5. Pens and pencils
When your customers find themselves scrambling to get a pen and a paper to list down something, they’ll be glad to find your giveaways on top of their tables.

6. Note pads and stationeries
Sticky notes or stationeries, they’re a great complement to the writing implements. Plus, when they read their memos, they get reminded of your company. That’s an immediate advertisement.

7. Bags
For bags, you can give out backpacks or duffel bags. These are useful containers for everyday things, for travelling or even for trips to the gym.

8. Mugs
Coffee is an essential part of office life, especially during deadlines. That makes mugs one of the simplest yet most functional items on the list; just opt for the unbreakable ones.

9. Calendars
Turn your calendars into something more than just a date registry. They are great for noting appointments and important dates. Make sure that your calendar date boxes have enough space.

10. Clocks
Clocks are a great addition to the office or home space. Since time is always of the essence, they’re a practical choice for giveaways.

Do not scrimp on quality. Remember, even if it isn’t your product, it does have your company name and logo on it. You wouldn’t want your customers to associate poor quality with your products just because you giveaways weren’t good. Put your brand names of all possible surfaces and materials and use them a walking advertisements. These digital graphic printing promotions make hitting two birds with one stone a lot easier.

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