Teleseminar Secrets – Why Are Teleseminars So Effective at Generating Conversions?
by Gen WrightTeleseminars are traditionally very powerful at generating on- call conversions. Teleseminars can often achieve conversion rates of 20% to 30% or more sales conversion rates on the calls, and much higher – from 40% to 80% in lead generation conversion (where the respondent does not purchase, but rather fills out a lead generation form).
So the question is, why are teleseminars so effective at generating these high conversion?
There are several reasons why teleseminars are so effective at generating these high conversion rates.
One of the biggest reasons is the fact that in a teleseminar there is an audio connection that occurs between the teleseminar operator and the attendee. So many times, when someone hears your voice on the phone (or in person) their trust level goes up. And when this is applied to the online market, where selling is traditionally done by sales pages, on which it is difficult to incorporate warmth, trust, and credibility, the teleseminar really takes the connection between the seller and the potential buyer (prospect) to a higher level, and helps facilitate buyer (hence the higher conversion rate).
Another reason why teleseminars can produce such high conversion rates has to do with the screen and filtering process that occurs via the process of setting up a teleseminar.
You see, with a teleseminar, not just everyone is going to listen to it, which is different than with most sales pages.
There are a few qualifying hoops.
1) Someone must register for the call
2) Someone must show up for the call at a specified time
3) Generally, someone must dial into the call, using their own long distance expenses (which generally increases conversion rates due to the qualification involved there).
Between these two mechanisms (and of course others, these are the big ones), teleseminars can generate extremely high conversion rates.