Getting Online Results Without a Website
by Robert BellIt is not groundbreaking news that the Internet is heavily populated with new customers looking for products and services. Websites have grown by the millions and continue to grow as online usage increases.
As a business owner you may wonder if the Internet will ever have a place for your offline business or you may have already started planning on developing a website to increase your exposure of your local business to the Internet masses. Never think because your business isn't a website that there isn't a spot for you because you are without a developed website. Building exposure for your business is the best way to increase the amount of walk-in sales to your establishment and the Internet is big time exposure at it's best.
More and more shoppers everyday search online for local businesses that are offering goods/services they may need or desire. With the increasing need, the development of information portals for the sole purpose of providing geographic specific data to online users has exploded.
There is a type of service out there that is still in it's infancy but increasing swiftly in the electronic information era, that advertising method is PPC (pay per call advertising). PPC advertising online allows you to advertise your services/goods but only pay when a shopper calls your business.Â
Many information search PPC companies are using an ad style that looks much like a content based Google AdWords ad. Instead of clicking a link however, they are asked to call a phone number instead. This number will be a number different from your business phone number but will be forwarded to your phone line when called. This allows the online PPC agency to track your phone calls and charge you accordingly.
This type of advertising is excellent because you only are paying for results but are being exposed and branded in your local market. The costs of the phone calls will be different based on industry and the PPC agency, but can be well worth the expense if you have a sales team ready to take in sales or additional store visitors. Marketing Research shows that those that call a sales line are far more likely to end their conversation with a buy opposed to clicking on a website through a paid ad.